Privacy policy
What we collect
When you take a test
- Your answers, how long you took to answer each one, and the resulting score.
- The male or female selection you make before starting.
- A random session identifier generated in your browser. It is not linked to your identity unless you later give us your email address.
- Approximate location at country and region level, supplied by the advertising system that delivered the page. We do not collect precise location.
- Campaign parameters present in the link you arrived through, such as utm_source, fbclid or gclid, so we can tell which advertising a visit came from.
When you ask for your result by email
- The email address and first name you enter.
- Whether you agreed to marketing, the wording you were shown when you were asked, and the time you were asked.
- Your test result and the answers to the short questions asked before the result, so the emailed report matches what you saw.
- The session identifier and campaign parameters above, so the record is complete.
You can take a whole test without giving us anything. Seeing your score at the end takes an email address, which we use to send your report.
Why we process it, and on what basis
- To produce and show your result. Necessary to provide the service you asked for.
- To send you your report. Necessary to provide the thing you asked for when you entered your address.
- To send you the next day of the speaking programme. If you finish a day of the authority test, the next day is emailed to you the following morning, and the link in it is what opens that day. That is the product you asked for by finishing one, so it is sent whether or not you agreed to anything else; every message carries a link that ends it, and ending it stops all our email.
- To send you occasional tips and news of new tests. On your consent. If you are in the EU or the UK we ask for that separately, with an unticked box you are free to leave alone; declining does not affect your result. Elsewhere we tell you at the point you enter your address and you can opt out at any time. We record which wording you were shown and when. Every email carries an unsubscribe link, and unsubscribing stops all marketing immediately.
- To fund the site through advertising. In the EEA, the UK and Switzerland, Google's certified consent message asks you before any advertising or measurement cookie is set, and nothing is set if you decline. Everywhere else a banner tells you what we use and lets you refuse in one tap; refusing switches off advertising and analytics storage alike. If your browser sends a Global Privacy Control signal we treat it as a refusal of advertising before you touch the banner.
- To detect invalid traffic and abuse. Our legitimate interest in keeping the service working and our advertising valid.
Who it is shared with
We never sell or rent your email address, and we do not sell personal data in the ordinary sense of being paid for a list. Advertising is different, and US state privacy laws define these words more broadly than most people expect, so it is worth being exact about it below.
We share personal data with service providers who process it on our behalf:
- Google, for advertising delivery and measurement.
- Google Analytics and Google Tag Manager, for counting visits and seeing which pages and tests people use. They run under Google's consent mode with every storage type denied by default, so unless and until you consent they measure without cookies and without an identifier for you. We do not use it for advertising audiences.
- Meta, for measurement of advertising we run on Meta platforms.
- An email delivery provider, used to send your report and any follow-up you consented to. We do not send email at the time of writing; when we begin, the provider will be named here before the first message goes out.
These partners set their own cookies and identifiers and act as controllers for their own purposes. Their handling is governed by their own policies.
Advertising, and what "sale" and "sharing" mean
This site is funded by advertising. When advertising and measurement cookies are active, identifiers associated with your device are disclosed to our advertising partners so that the ads you see can be selected and measured.
Under California law and several other US state privacy laws, that disclosure counts as a "sale", because those laws define a sale as disclosing personal information for monetary or other valuable consideration, not only for cash, and as "sharing", which covers disclosure for cross-context behavioural advertising. On that definition, we sell and share personal information, as does essentially every advertising-funded site. We would rather say so plainly than rely on a narrower everyday meaning of the word.
What that does not mean: we do not hand your email address, your name or your test results to anyone to use for their own marketing, and we never put your address on a list for sale.
You can opt out. The Privacy choices link in the footer of any page reopens whichever prompt you were shown, so you can change your answer at any time. A Global Privacy Control signal from your browser is honoured automatically. You can also email admin@smartclickz.net and ask us to stop selling or sharing your personal information, and we will honour it.
Cookies and similar technologies
We store a small amount of data in your browser: your consent choice, which we keep for a year and then ask again, the campaign parameters you arrived with, and a copy of your most recent result. Advertising partners set additional cookies once you have consented, where consent is required.
Aucuparia Holdings Ltd is established in Cyprus, so the EU General Data Protection Regulation governs our processing of your personal data wherever you are. In the EEA, the UK and Switzerland the choice is put to you by Google's certified consent message, which records your answer under the IAB Transparency and Consent Framework and asks before anything is stored. Everywhere else our own banner puts it to you. Every storage type starts denied in the page itself, and only your answer changes that.
How long we keep it
Email addresses and the associated result are kept until you ask us to delete them or unsubscribe. Test data not linked to an email address is kept in aggregate form only.
Your rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data, to object to or restrict processing, to withdraw consent, and to opt out of the sale or sharing of your personal information for targeted advertising. See the section above for what sale and sharing mean here and how to opt out.
To exercise any of these, email admin@smartclickz.net or use the contact form. We respond within one month, as the GDPR requires. If you are unhappy with our response you may complain to our supervisory authority, the Office of the Commissioner for Personal Data Protection in Cyprus, or to the authority where you live.
Children
This site is not directed at children and we do not knowingly collect data from anyone under 16. If you believe a child has given us data, tell us through the contact form and we will delete it.
International transfers
Our providers may process data outside your country, including in the United States, under the safeguards their own terms specify.
Changes
If this policy changes materially we will update the date above and, where the change requires it, ask for your consent again.