About
SmartClickz publishes short cognitive self-assessments and writing about the abilities they measure. It is published by Aucuparia Holdings Ltd, a company registered in Cyprus.
Why this exists
Most online brain tests are built badly and described dishonestly. They ask the same questions every time, score you on accuracy alone, and then present the result as though it meant something clinical. We wanted to build the same format properly and describe it accurately: real task types, a scoring model that accounts for speed, a fresh draw of questions per visitor, and a straight answer about what the number is and is not.
How the assessments are built
- Questions are drawn from a pool larger than each run needs, so two attempts differ.
- Memory tasks generate their own material, so the answers cannot be memorised from a previous run or from someone else's.
- Scoring uses both accuracy and median response time, because on easy items timing is the more informative signal.
- Score-to-age mappings are presentation curves chosen to be plausible, not measured population norms, and we say so on the result.
How the site is funded
The assessments are free to take. The site is funded by advertising. Seeing your score at the end takes an email address, which is also how we send you a copy of your result; we describe exactly what we do with that address in the privacy policy. If we offer rewarded video ads in future they will be opt-in and skippable, and we will say so here first. We also offer to email you a copy of your result, and we describe exactly what we do with that address in the privacy policy.
Who writes this
Everything in Grey Matter is written by Nick Casey, who founded SmartClickz and built the assessments on it. He is on LinkedIn, and reachable directly at admin@smartclickz.net. Corrections included, especially corrections.
He is not a neuroscientist and does not write as one. The articles are careful summaries of published work, they say when a question is unsettled, and where a claim rests on a specific finding the article describes the finding rather than asserting the conclusion.
How we write, and where AI comes into it
Articles here are drafted with the help of AI tools and then edited by Nick, who is a human, before anything is published. That is worth stating plainly rather than leaving you to wonder, because plenty of sites in this category do the same thing and do not say so.
What that means in practice. A draft may be generated or substantially reworked by a model. It is then read line by line, checked against the sources, cut, rewritten where the voice is wrong, and corrected where it is confidently mistaken, which happens. Nick Casey is responsible for what appears on the page, including the errors. Nothing is published that nobody has read.
What we do not do: publish generated text unread, generate articles in bulk to occupy search results, invent studies or statistics, or attribute a claim to a named researcher without linking to where you can check it. Where a figure on this site is authored rather than measured, such as the archetype rarity percentages, the page says so.
Editorial approach
Where the evidence is contested, such as whether working-memory training transfers to untrained tasks, we say it is contested rather than picking the more marketable answer. We do not publish health claims, and we do not present our assessments as diagnostic.
Articles carry no publication date. They are explainers about how memory, attention and reasoning work, revised when something needs revising, and a date stamp on that kind of writing tells you when it was typed rather than whether it is right.
Contact
Corrections, questions and press: admin@smartclickz.net, or use the contact page.